The Sandler Selling System, developed by David Sandler in 1967, takes a revolutionary approach: when done right, the buyer is convinced they are the one actually pursuing the deal, not the other way around. A sales cycle requires a mutual level of commitment for both parties.
From #smallbusinessadvisorINFO. Value-added selling is a sales technique that relies on building on the inherent value of a product or service. By its nature, the value-added technique is a more flexible and customized selling approach that requires input from a defined range of average customers. Tom Reilly’s class is the value-added training I went through back in 2013 located in St. Louis, MO.
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